THE SELLER-DOER BD OPERATING SYSTEM

Meet Martha — your BD Chief of Staff.

You have a vision for where the business goes. She makes it reality. Martha sets the goals, manages your BD schedule, trains you, and operates the system — so every week you walk into five conversations positioned to win.

A TOOL WAITS TO BE USED. A CHIEF OF STAFF MAKES SURE IT HAPPENS.

M
Martha
● YOUR BD CHIEF OF STAFF — ON DUTY
You — 4:47 PM, between site visitsTalked to Tyler. Slammed until Q3 but wants the retrofit proposal when things open up.
MarthaGot it. Handled:
  • Note + outcome logged in the CRM
  • Opportunity moved to "Warm — Q3"
  • Follow-up set for Sept 8
  • Retrofit proposal flagged to prep
MarthaCoaching note from your last call analysis: when Tyler raised timing, that was a discovery door — next time ask what Q3 pressure is costing him now. That's 5 of 5 this week. Monday's packet is ready. 👊
30 SECONDS OF TEXTING · ZERO CRM LOGINS · COACHED AFTER EVERY CALL
WHAT A CHIEF OF STAFF DOES

She works for you. And she runs you.

01 · SETS THE GOALS

Your vision becomes numbers: revenue targets, conversation counts, sphere coverage — reviewed weekly, adjusted quarterly.

02 · MANAGES YOUR SCHEDULE

Your BD time gets defended like a client deadline. Monday packets, protected call blocks, and a nudge by Thursday if the week is slipping.

03 · TRAINS YOU

She evaluates your calls and coaches you after them — what you missed, the question that was available, what to do next time. Post-game film review, every time.

04 · OPERATES THE SYSTEM

Every note, tag, stage, follow-up, and inbound inquiry — handled. You never open the CRM. Ever.

The output: 5 documented conversations a week — with the people most likely to grow your business.

THE THREE WORKFLOWS SHE RUNS

Every source of new work, worked every week.

WF 01 · PAST & CURRENT CLIENTS

The Sphere

Reactivation, referrals, and "what's coming next quarter" — the 80% of your next work that's hiding in clients you already have.

WF 02 · RIGHT-FIT PROSPECTS

Signal-based outbound

Not spray-and-pray. The prospects worth pursuing, identified by real signals, sequenced and warmed — so your cold call isn't cold.

WF 03 · INBOUND

Always-on reception

Every call, chat, and inquiry answered, qualified, and booked onto your calendar — nothing that comes in ever leaks out.

AND SHE GROWS YOU WHILE SHE RUNS IT

Better at conversation #200 than #1 — with the receipts.

EQ

Quarterly re-checks against your baseline, governance check-ins that catch the pressure early, and call analysis that shows where your state leaked into the conversation.

DISCIPLINE TO A SYSTEM

Plan your work, work your plan — vision to goals to KPIs to time blocks, with Martha holding the line when delivery weeks try to eat BD.

EXPERTISE IN DISCOVERY

Every analyzed call sharpens the next one: questions asked, problems uncovered, pitches held back. Measured in your own transcripts.

THE 30-DAY BUILD

Three layers, installed in order.

LAYER 01 · FOUNDATION

Who you are, and why you're doing this. EQ + TriMetrix DNA diagnostics with a 1:1 readout, plus your Vision defined — the why underneath the work. Everything above calibrates to this.

LAYER 02 · DISCIPLINE

Plan your work, work your plan. The full Performance Coach layer, calibrated to your wiring: goals, KPIs, time blocks, daily and weekly accountability.

LAYER 03 · OPERATIONS

Martha goes live. Three workflows running on your CRM, packets every Monday, capture by text, calls evaluated and coached, inbound answered around the clock.

PRICING

One build. One monthly. One Chief of Staff.

The 30-Day Build

$4,950
ONE-TIME · FOUNDING RATE — LISTS AT $7,500+
  • EQ + TriMetrix DNA diagnostics and readout
  • Vision definition — the why behind the work
  • Full Performance Coach layer, calibrated to you
  • Martha live on your CRM: all three workflows
  • Resonate + BD Call Analyzer access
Start the build →

The Operating System

$797/mo
ONGOING · INCLUDES THE EQ COACH + PERFORMANCE COACH LAYERS
  • Weekly packets, capture, CRM hygiene, follow-ups
  • Always-on inbound reception and booking
  • Call evaluation + post-call coaching
  • Monthly report: every conversation, every outcome
  • Optional: +$500/mo — two 30-min 1:1s with Chris
Ask about the OS →

The 30-day guarantee

Martha is live and running your three workflows within 30 days of kickoff — or we keep building at no charge until she is. Verified the only way that matters: in your own CRM.

LADDER CREDIT: YOUR EQ DIAGNOSTIC ($495) OR PERFORMANCE COACH SETUP ($950) CREDITS 100% TOWARD THE BUILD WITHIN 90 DAYS. START ANYWHERE — EVERYTHING YOU PAY CLIMBS WITH YOU.

HIRING MARTHA FOR A TEAM?

2 or more seller-doers: Discovery → SOW.

One system for the whole team, every seat assessed and trained, a leadership report on every seller-doer's activity — scoped through a Discovery Call and defined in a Statement of Work, the same three-part structure you use with your own clients.

DESIGN IS A PAID PHASE — THE SYSTEM DESIGN DOCUMENT IS YOURS TO KEEP EITHER WAY.
1 · Design
Discovery findings, assessment plan, system design doc
FLAT FEE
2 · Implementation
Assessments, training, Martha live on your CRM
PER SEAT
3 · Ongoing service
System + operator, leadership reporting, optional coaching
PER SEAT / MO
ONE CALL

You've never had a bad vision. You've had no one making it happen.

Thirty minutes. Bring your sphere and your goals — we'll show you exactly what Martha would run, starting Monday.

OR CALL (702) 842-0507

© 2026 Progressively Healthy Technology Solutions · Martha — the Seller-Doer BD OS · We eliminate seller-doer BD friction.